eGP System

Terms of Reference (ToR)

Project Title: “Gore Rino – 300 Million Kgs Remix”

Client: Tobacco Industry & Marketing Board (TIMB)
Artist: Tembalami

1. Background

      The Tobacco Industry and Marketing Board (TIMB) has  reached a historic milestone of 300 million kilograms of  tobacco sold during the 2025 marketing season – a  record-breaking national achievement. To celebrate this    

      success, TIMB seeks to collaborate with Tembalami to  produce a remix of his popular song Gore Rino   https://www.youtube.com/watch?v=BoSP-dAxbME, tailored to reflect the stories and victories of  Zimbabwean tobacco farmers in 2025.

2.  Objectives

• Celebrate and honour the contribution of tobacco farmers to the 300 million kgs milestone.
• Communicate the rewards of hard work, resilience and investment in farming.
• Inspire more Zimbabweans to engage in quality tobacco farming.
• Promote the TIMB brand through a culturally resonant, emotionally powerful musical and visual experience.

3.  Deliverables

      Tembalami is expected to deliver the following:

      a. Music Remix

• A fully produced remix of Gore Rino with custom lyrics reflecting:
  • The journey of successful tobacco farmers
  • Achieving the 300 million kgs target
  • Economic empowerment through tobacco farming
  • Hope, celebration and prosperity
• Format: High-quality MP3 + WAV
• Length: 2 – 4 minutes

      b. Music Video Production

     A visually compelling and choreographed video showing  the transformation and success of a tobacco farmer. The artist is supposed to do script writing, filming, sound recording and post-production.

     storyline must follow but not limited to:

1. Grading Shade – Farmer seen grading and baling tobacco.
2. Transport – A truck arrives, tobacco bales are loaded; dancers celebrate around/atop the truck.
3. Auction Floor – Arrival and welcome by dancers at the floor.
4. Sale & Payment – Farmer sells tobacco, receives payment timeously and celebrates with dancers.
5. Return Home – Back at a developed farmhouse with new assets (irrigation, vehicle).
6. Education – Farmer and family packing a trunk, driving child to a quality school, smiling as they drop them off.

      Specifications:

• Duration: 2 – 4 minutes
• HD video (1920x1080 minimum)
• Must feature an energetic dance crew and professionally choreographed scenes
• Includes TIMB logo, visual branding, and campaign hashtag: #RoadTo300Million
• One main video + 60s & 30s cuts for social media

4.  Timeline

• Remix Demo Submission: Within 5 days of contract signing
• Final Audio & Video Delivery: Within 15 days of contract

5. Rights and Usage

• TIMB will hold full promotional rights to the music and video across digital, print and broadcast platforms.
• Tembalami will be credited as the performing artist.

6. Locations

• TIMB will facilitate in securing locations for the shoots and the farmer who will appear in the video.

7. Contact & Oversight

      The project will be coordinated by the TIMB Public  Affairs Department. Regular progress reviews and  approvals will be required at key stages